Agreeing on a Marketing Plan

Your property is not something you sell everyday. In fact, for many people it is their largest asset. A house is very complex to market and the process needs to be well organized. To do the job properly, a plan is needed.

Your Royal LePage Real Estate Professional can prepare a personalized plan for you containing all activities intended to market your property. At Royal LePage, your property will be aggressively promoted through Royal LePage’s own property advertising publications and Internet site, other Royal LePage offices and Real Estate Professionals, the MLS information library (unless it’s an exclusive listing), and mailings to potential buyers in your area.

 

Determining the Value of Your Home

The market ultimately determines the true value of your property.

Before you compare your home to similar properties and establish a competitive list price, the following points should be considered :

  • Location
  • Size
  • Style
  • Condition
  • Community Amenities
  • Buyer Supply
  • Financing Options

 

Getting to Know Your Market

A comparative market analysis is an indicator of what today’s buyers are willing to pay for a home. It compares the market activity of homes similar to yours in your neighbourhood. Those that have recently sold represent what buyers are willing to pay. The homes currently listed for sale represent the price sellers hope to obtain. And, those listings that have expired where generally overpriced or poorly marketed.

Your Royal LePage Real Estate Professional will prepare a comparative market analysis for your home based on the most current market information. Together you and your Real Estate Professional will establish the proper list price for your home.